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When it comes to digital marketing, there is always something new to learn. As the market changes and shifts, your marketing strategies need to adjust with it. To help you do this, our team at Marketing Amateur created this blog with constant, new information for your business. Read below to continue improving your business.

Cloud Computing vs SaaS – Why Is It The Future Of Technology

By now, most people are familiar with Cloud Computing and Cloud-based services, but SaaS may be a new term, as it is not as well known. Cloud computing and SaaS, or “software as a service,” are very similar, but there are some key differences. Cloud computing is a model where servers, networks, and data storage…

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3 Types of Digital Media and How They Can Make A Business Grow

    The digital age has allowed for new marketing channels to spread brand awareness and retain customers. Paid advertising is no longer the only option for getting the word out about your business. Owned and earned media now allow for the control of brand messaging and far-reaching word of mouth. I’ve researched all of…

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Top 7 Advantages and Disadvantages of Software as a Service Technology

  Maybe you’ve been hearing a lot about software-as-a-service, or SaaS, and you’re wondering what the benefits of using it are. Or, perhaps you’re still wondering what SaaS is and how it could be useful for your business. Is it as complicated as it sounds, and do the benefits outweigh the drawbacks?   Software-as-a-service applications…

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A Guide To SaaS Marketing

Software as a Service, also known as SaaS, can make a business boom. This software provides the ability to access data from any computer with the internet and a web browser. Popular examples of SaaS business models include Dropbox, Google Apps, DocuSign, and the cloud-based Microsoft Office 365. SaaS marketing is the process of selling…

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Traditional Marketing: Will it Be Replaced with Digital Marketing

You may be wondering if investing your advertising budget into traditional types of marketing is worth it. And you may want to know if digital marketing has replaced traditional marketing as the only way to draw customers. Traditional marketing won’t be replaced by digital marketing any time soon. The reason is that traditional marketing is still a viable…

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