The digital age has allowed for new marketing channels to spread brand awareness and retain customers. Paid advertising is no longer the only option for getting the word out about your business. Owned and earned media now allow for the control of brand messaging and far-reaching word of mouth. I’ve researched all of these…

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Maybe you’ve been hearing a lot about software-as-a-service, or SaaS, and you’re wondering what the benefits of using it are. Or, perhaps you’re still wondering what SaaS is and how it could be useful for your business. Is it as complicated as it sounds, and do the benefits outweigh the drawbacks?   Software-as-a-service applications are…

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Software as a Service, also known as SaaS, can make a business boom. This software provides the ability to access data from any computer with the internet and a web browser. Popular examples of SaaS business models include Dropbox, Google Apps, DocuSign, and the cloud-based Microsoft Office 365. SaaS marketing is the process of selling…

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You may be wondering if investing your advertising budget into traditional types of marketing is worth it. And you may want to know if digital marketing has replaced traditional marketing as the only way to draw customers. Traditional marketing won’t be replaced by digital marketing any time soon. The reason is that traditional marketing is still a viable…

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How Digital Marketing Helps Small Businesses Marketing techniques have come a long way in the past two decades. Digital marketing has become a cornerstone of a successful modern marketing campaign, and digital marketing helps small businesses in a myriad of ways. Digital marketing helps small businesses by:   Allowing them to meet customer expectations Making…

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