You may be familiar with SaaS, but have you ever heard of IaaS or PaaS? These as-a-service programs are becoming increasingly popular as more and more business functions move to the cloud. But what do the terms “IaaS” and “PaaS” mean, exactly? And why are they important?   IaaS provides companies an infrastructure for networking,…

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By now, most people are familiar with Cloud Computing and Cloud-based services, but SaaS may be a new term, as it is not as well known. Cloud computing and SaaS, or “software as a service,” are very similar, but there are some key differences. Cloud computing is a model where servers, networks, and data storage…

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    The digital age has allowed for new marketing channels to spread brand awareness and retain customers. Paid advertising is no longer the only option for getting the word out about your business. Owned and earned media now allow for the control of brand messaging and far-reaching word of mouth. I’ve researched all of…

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  Maybe you’ve been hearing a lot about software-as-a-service, or SaaS, and you’re wondering what the benefits of using it are. Or, perhaps you’re still wondering what SaaS is and how it could be useful for your business. Is it as complicated as it sounds, and do the benefits outweigh the drawbacks?   Software-as-a-service applications…

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Software as a Service, also known as SaaS, can make a business boom. This software provides the ability to access data from any computer with the internet and a web browser. Popular examples of SaaS business models include Dropbox, Google Apps, DocuSign, and the cloud-based Microsoft Office 365. SaaS marketing is the process of selling…

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