The digital age has allowed for new marketing channels to spread brand awareness and retain customers. Paid advertising is no longer the only option for getting the word out about your business. Owned and earned media now allow for the control of brand messaging and far-reaching word of mouth. I’ve researched all of these…

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You may be wondering if investing your advertising budget into traditional types of marketing is worth it. And you may want to know if digital marketing has replaced traditional marketing as the only way to draw customers. Traditional marketing won’t be replaced by digital marketing any time soon. The reason is that traditional marketing is still a viable…

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